There’s no confusion surrounding the sugar cube. Taken by itself a sugar cube delivers an intense burst of sweetness and energy. A casual game should be designed to provoke a similar reaction from the player. Each time they play it should be like consuming a sugar cube – short, intense and sweet enough to make them want to try again. The sugar cube is small – but is powerful because it focuses on hitting one particular region of the palate. For a game to be as powerful it must be greater than the sum of its parts – audio, visuals and overall feel need to combine to give the player an intense hit from start to finish.