One look at the App Store charts is all you need to understand why digital is your best chance at success – there are 22 countries listed on this page. When you get a product out there via the web or digital devices with a large user base there are very little boundaries between you and the rest of the world. Which brings us onto the topic of localisation. To get your game localised into 22 countries is a big ask if you are text and VO heavy – so if you can avoid pumping your game full of such things that would save you a lot of time and money. Take Limbo for example – a game I recently played and enjoyed from start to finish – there was no text and no dialogue, and yet it told a story brilliantly. If you imposed a rule upon yourself not to use text and VO would you still be able to communicate to the player what your game was about? Try telling your game’s story through imagery alone.